{"id":20473,"date":"2019-08-27T00:00:00","date_gmt":"2019-08-27T00:00:00","guid":{"rendered":"https:\/\/sciencetalks.org\/zju_global-communications\/"},"modified":"2022-03-23T12:09:31","modified_gmt":"2022-03-23T12:09:31","slug":"zju_global-communications","status":"publish","type":"post","link":"https:\/\/sciencetalks.org\/ko\/zju_global-communications\/","title":{"rendered":"PR\uc740 \uc0ac\ub791\uc5d0\uc11c \uc6b0\ub7ec\ub098\uc624\ub294 \uc77c\uc774\uc5d0\uc694"},"content":{"rendered":"

\uc800\uc7a5\ub300\ud559\uad50 \ud574\uc678\ud64d\ubcf4\ud300\uc6d0\ub4e4\uc740 \ud6cc\ub96d\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\ud130\uac00 \ub418\ub294\ub370, \uacbd\ub825\ub9cc\uc774 \uc911\uc694\ud55c \uac83\uc740 \uc544\ub2c8\ub77c\uace0 \ub9d0\ud55c\ub2e4.<\/span><\/h3>\n

\u201c\uadf8\ub300\uc758 \uc77c\uc740 \uc0ac\ub791\uc5d0\uc11c \uc6b0\ub7ec\ub098\uc624\ub294 \uc77c\uc774\uc5b4\uc57c\uc9c0 \uc815\ub7b5\uacb0\ud63c\uc774 \ub418\uc5b4\uc11c\ub294 \uc548 \ub41c\ub2e4\u201d \uc77c\ubcf8 \uc791\uac00 \ubb34\ub77c\uce74\ubbf8 \ud558\ub8e8\ud0a4\uc758 \ub9d0\uc774\ub2e4. \uc800\uc7a5\ub300\ud559\uad50(\u6d59\u6c5f\u5927\u5b66) \uad6d\uc81c\uad50\ub958\ud611\ub825\ucc98 \uc0b0\ud558 \ud574\uc678\ud64d\ubcf4\ud300 \ub610\ud55c \uac19\uc740 \uc2e0\ub150\uc744 \uacf5\uc720\ud55c\ub2e4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ubb34\uad00\ud55c \ubd84\uc57c \ucd9c\uc2e0\uc784\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 PR \uc804\ubb38\uac00\ub85c \uac70\ub4ed\ub09c \uc5ec\uc131 4\uc778\ubc29\uc73c\ub85c \uad6c\uc131\ub41c \uc774\uacf3\uc744 \ucc3e\uc544 \uce90\uc8fc\uc5bc\ud55c \ubd84\uc704\uae30\uc5d0\uc11c \uc778\ud130\ubdf0\ub97c \uac00\uc84c\ub2e4. \ud559\uad50\uc5d0 \ub300\ud55c \uc0ac\ub791\uacfc \uc77c\uc5d0 \ub300\ud55c \uc5f4\uc815\uc73c\ub85c \ub2e8\uc21c\ud55c PR \uc804\ubb38\uac00 \uc774\uc0c1\uc758 \uc874\uc7ac\ub85c \uc62c\ub77c\uc120 \uc774\ub4e4 4\uc778\ubc29,\uadf8\ub9ac\uace0 \uc774\ub4e4\uacfc \uc790\ub9ac\ub97c \ud568\uaed8\ud55c \ud559\uc0dd \ubbf8\ub514\uc5b4\ud300 \uc18c\uc18d \uc800\ub110\ub9ac\uc2a4\ud2b8 1\uba85\uc758 \ud765\ubbf8\uc9c4\uc9c4\ud55c \uc774\uc57c\uae30\ub97c \uc18c\uac1c\ud55c\ub2e4.<\/p>\n

\uadf8\ub8f9 \uc778\ud130\ubdf0 : \uc800\uc7a5\ub300\ud559\uad50(\u6d59\u6c5f\u5927\u5b66)
\n\ud574\uc678\ud64d\ubcf4\ud300 \ucde8\uc7ac\uc790 : \ub9c8\ucf54\ud1a0 \uc720\uc544\uc0ac, \uc544\uc774 \uce74\ub178, \uc870\uc774 \uccb8<\/p>\n

\n

\ud574\uc678\ud64d\ubcf4\ud300\uc758 \ud0c4\uc0dd<\/span><\/h3>\n

\"\"<\/p>\n

 <\/p>\n

– \uc774 \ud300 \ubd84\uc704\uae30\uac00 \uad49\uc7a5\ud788 \uc2e0\uc120\ud558\uace0 \uc5d0\ub108\uc9c0\uac00 \ub118\uce58\ub294\ub370\uc694, \uc5b8\uc81c \uc0dd\uacbc\ub098\uc694?<\/strong><\/p>\n

\ucc9c\uc6e8\uc774\uc789(\uc774\ud558 \u2018\ucc9c\u2019)<\/span><\/strong> 2017\ub144 4\uc6d4\uc5d0 \uc2e0\uc124\ub41c \ud300\uc785\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ubb34\ub300\uc5d0\uc11c \uc800\ud76c \uc800\uc7a5\ub300\ud559\uad50\uc758 \uba85\uc131\uc744 \ub4dc\ub192\uc774\ub294 \uac83\uc774 \uc800\ud76c \ubaa9\ud45c\uc5d0\uc694.<\/p>\n

\uc544\uc774\ub2c8(\uc774\ud558 \u2018\uc544\uc774\u2019)\u00a0 <\/span><\/strong> \uc800\ud76c\uac00 \uc644\uc218\ud55c \uccab \ud504\ub85c\uc81d\ud2b8\ub294 \ub300\ud559 \uae00\ub85c\ubc8c \ud648\ud398\uc774\uc9c0 \uac1c\ud3b8\uc774\uc5c8\uc5b4\uc694. \uad6c \ud648\ud398\uc774\uc9c0\uac00 \uc5bc\ub9c8\ub098 \uad6c\uc2dd\uc774\uc5c8\ub294\uc9c0 \ubaa8\ubc14\uc77c\uc5d0\uc11c \ubcf4\uae30\ub3c4 \ud798\ub4e4 \uc815\ub3c4\uc600\ub2e4\ub2c8\uae4c\uc694!<\/p>\n

\uc608\uc789(\uc774\ud558 \u2018\uc608\u2019)\u00a0 <\/span><\/strong> \uc815\ub9d0 \ubcfc\uc37d\uc0ac\ub098\uc6b4 \ud648\ud398\uc774\uc9c0\uc600\uc5b4\uc694. \ubb58 \ud074\ub9ad\ud558\uace0 \uc2f6\uc740 \uc0dd\uac01\uc774 \uc548 \ub4e4\uc5c8\ub2e4\ub2c8\uae4c\uc694!<\/p>\n

\uc544\uc774<\/span><\/strong>\u00a0 \uc800\ud76c \ubaa8\ub450 \ud568\uaed8 \ud648\ud398\uc774\uc9c0\ub97c \uc644\uc804\ud788 \ub72f\uc5b4 \uace0\uce58\uace0 \uc0c8 \uc18c\uc2dd\uc744 \uac70\uc758 \ub9e4\uc77c \uc5c5\ub370\uc774\ud2b8\ud588\ub2f5\ub2c8\ub2e4.<\/p>\n

\ucc9c\u00a0 <\/span><\/strong>\uadf8 \ub2e4\uc74c\uc740 SNS\uc600\uc5b4\uc694. \uc608\uc804\uc5d0\ub3c4 \uc704\ucc57\uc774\ub098 \uc6e8\uc774\ubcf4 \uac19\uc740 \uc911\uad6d SNS \uacc4\uc815\uc740 \uc788\uc5c8\ub294\ub370 \uae00\ub85c\ubc8c \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc9c4 \uac83\uc740 \uc544\ub2c8\uc5c8\uc5b4\uc694. \uadf8\ub798\uc11c \ud398\uc774\uc2a4\ubd81, \ud2b8\uc704\ud130, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \ub9c1\ud06c\ub4dc\uc778\uc5d0 \uc800\ud76c \ud559\uad50 \ud398\uc774\uc9c0\ub97c \uac1c\uc124\ud558\uace0 \ubaa8\ub4e0 \ucee8\ud150\uce20\ub97c \uc601\uc5b4\ub85c \uc5c5\ub85c\ub4dc\ud588\uc8e0.<\/p>\n

 <\/p>\n

– \uac01 \ud300\uc6d0\uc758 \uc5ed\ud560\uc740 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694? <\/strong><\/p>\n

\ucc9c<\/span><\/strong>\u00a0 \uc791\uc740 \ud300\uc774\ub2e4 \ubcf4\ub2c8 \ubaa8\ub4e0 \uac78 \ud568\uaed8 \ud55c\ub2f5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac01\uc790 \ud55c\ub450 \uac00\uc9c0 \uc8fc\uc694 \ub2f4\ub2f9 \uc5c5\ubb34\uac00 \uc788\uae30\ub294 \ud574\uc694. \uac00\ub839 \uc544\uc774\ub2c8 \uc528\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ub2f4\ub2f9, \uc608\uc789 \uc528\ub294 \ubbf8\ub514\uc5b4 PR \ub2f4\ub2f9, \uadf8\ub9ac\uace0 \ud5c8\uc9c0\uc544\uc6d0 \uc528\ub294 \ub274\uc2a4, SNS \ubc0f \uac04\ud589\ubb3c \ucee8\ud150\uce20 \ub2f4\ub2f9, \uc774\ub7f0 \uc2dd\uc774\uc5d0\uc694.<\/p>\n

\uc544\uc774<\/span><\/strong>\u00a0 \uadf8\ub7f0\ub370 \ub9d0\uc774\uc8e0, \uc800\ud76c \uc911\uc5d0 \ub9c8\ucf00\ud305\uc774\ub098 PR \uc804\uacf5\uc790\ub294 \uc5c6\uc5b4\uc694.<\/p>\n

\uc608<\/span><\/strong>\u00a0 \ud611\ub825\ub3c4 \ub9ce\uc774 \ud558\uace0 \ubb38\uc81c\ub3c4 \uac19\uc774 \ud574\uacb0\ud558\uace0 \uc788\uc5b4\uc694.<\/p>\n

\uc544\uc774<\/span><\/strong>\u00a0 \uadf8\ub9ac\uace0 \ubaa8\ub450\ub4e4 \uc815\ub9d0 \uc5f4\uc2ec\uc774\ub78d\ub2c8\ub2e4. \ub9de\uc8e0?(\uc77c\ub3d9 \uc6c3\uc74c) \uc800\ud76c \ub137\uc774\uc11c \ud574\ub0b4\ub294 \uc77c\ub9cc \ud574\ub3c4 \uc5bc\ub9c8\ub098 \uad49\uc7a5\ud55c\ub370\uc694!<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ucc9c\uc6e8\uc774\uc789(\u9648\u4f1f\u82f1)
\n<\/strong>\ubd80\ucc98\uc7a5
\n\ub2f4\ub2f9 \uc5c5\ubb34: \ud300 \uad00\ub9ac, \uc5f0\uac04 \uc804\ub7b5 \uae30\ud68d \ubc0f \uba58\ud1a0\ub9c1
\n\ubbf8\uad6d\uc5d0\uc11c \uc11d\uc0ac\ub97c \ub9c8\uce58\uace0 \uc800\uc7a5\ub300\ud559\uad50\uc5d0\uc11c \ubc15\uc0ac \ud559\uc704\ub97c \ucde8\ub4dd\ud55c \ub4a4 \uc800\uc7a5\ub300\ud559\uad50\uc5d0\uc11c \uc5b8\uc5b4\ud559 \ubd80\uad50\uc218\ub85c \ud559\uc790 \uc0dd\ud65c\uc744 \uc2dc\uc791\ud588\ub2e4. \ud604\uc7ac\ub294 \ud559\uc790\ub85c\uc11c\uc758 \ubc30\uacbd\uc744 \uc0b4\ub824 \uc800\uc7a5\ub300\ud559\uad50 \ube0c\ub79c\ub4dc\ub97c \uc804 \uc138\uacc4\uc5d0 \uc54c\ub9ac\ub294 \uc77c\uc744 \ud558\uace0 \uc788\ub2e4.<\/fieldset>\n

 <\/p>\n

\uc800\uc7a5\ub300\ud559\uad50\uc640 \ub300\ud559 \ubb38\ud654\uc5d0 \ub300\ud55c \uc0ac\ub791<\/span><\/h3>\n

\"\"<\/p>\n

 <\/p>\n

– \uac01\uc790 \uc774\uacf3 \ud574\uc678\ud64d\ubcf4\ud300\uc5d0\uc11c \uc77c\ud558\uac8c \ub41c \uacc4\uae30\ub97c \ub9d0\uc500\ud574 \uc8fc\uc2e4 \uc218 \uc788\ub098\uc694?<\/strong><\/p>\n

\uc544\uc774 <\/span><\/strong>\uc800\ubd80\ud130 \uc2dc\uc791\ud558\uba74 \ub418\ub098\uc694? \uc804 \uc6d0\ub798 \ubbf8\uad6d\uc5d0\uc11c 10\ub144 \uc815\ub3c4 \ud559\uacc4\uc5d0 \ubab8\ub2f4\uace0 \uc788\uc5c8\uc5b4\uc694. \uadf8\ub7ec\ub2e4\uac00 \ud559\uad50 \ud589\uc815\uc9c1\uc73c\ub85c \uc790\ub9ac\ub97c \uc62e\uae30\uace0 \uc2f6\ub2e4\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5b4\uc11c \uc800\uc7a5\ub300\ud559\uad50\uc5d0 \uc9c0\uc6d0\uc11c\ub97c \ub0c8\uc8e0. \uc774 \uc790\ub9ac\ub97c \uc5bb\uac8c \ub41c \uc774\uc720\ub294 \uc544\ub9c8\ub3c4 \uc81c\uac00 \ud574\uc678 \ubb38\ud654\uc5d0\ub3c4 \uc775\uc219\ud558\uace0 \uad6d\uc81c\uc801 \uc2dc\uac01\ub3c4 \uac16\ucd94\uace0 \uc788\uc5b4\uc11c\uc774\uc9c0 \uc54a\uc744\uae4c \uc2f6\uc5b4\uc694.<\/p>\n

\uc608<\/span><\/strong> \uc804 \uc800\uc7a5\ub300\ud559\uad50 \uc878\uc5c5\uc0dd\uc774\uace0 \uc774\uacf3\uc5d0\uc11c \ud559\u00b7\uc11d\uc0ac\ub97c \ubaa8\ub450 \ub9c8\ucce4\uc5b4\uc694.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \ubaa8\uad50\uc5d0 \uad50\uc9c1\uc6d0\uc73c\ub85c \ucde8\uc9c1\ud558\uace0 \uc2f6\uc5c8\ub358 \uc774\uc720\uac00 \uc788\uc5c8\ub098\uc694<\/strong>?<\/strong><\/p>\n

\uc608<\/span><\/strong>\u00a0 \uc5ec\uae30\uac00 \uadf8\ub9cc\ud07c \uc88b\uc544\uc11c\uc8e0! \uc774\uacf3\uc5d0\uc11c \uc81c \uccab \uc9c1\ucc45\uc740 \ub3c5\uc77c \ubc0f \uc544\uc2dc\uc544\uad8c \ub300\ud559\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \uad00\ub9ac\ud558\ub294 \ud504\ub85c\uadf8\ub7a8 \ucf54\ub514\ub124\uc774\ud130\uc600\uc5b4\uc694. \uc774 \uc9c1\ucc45\uc5d0 \uc9c0\uc6d0\ud55c \uac83\uc740 \ud6d7\ub0a0\uc758 \uc77c\uc778\ub370, \uae00\ub85c\ubc8c \ud64d\ubcf4\uac00 \ub9e4\uc6b0 \uc758\ubbf8 \uc788\ub294 \uc77c\uc774\uae30\ub3c4 \ud558\uace0 \uc694\uc0c8 \uadf8 \uc911\uc694\uc131\uc774 \ub0a0\ub85c \ucee4\uc9c0\uace0 \uc788\uc5b4\uc11c\uc600\uc8e0.<\/p>\n

\ud5c8\uc9c0\uc544\uc6d0(\uc774\ud558 \u2018\ud5c8\u2019)\u00a0 <\/span><\/strong>\uc800\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc5d0\uc694. \uc800\ub3c4 \uc774\uacf3 \uc878\uc5c5\uc0dd\uc774\uace0 \uc5ec\uae30\uc11c \uad50\uc9c1\uc6d0\uc73c\ub85c \uc77c\ud558\ub294 \uc774\uc720\ub3c4 \uc81c \ubaa8\uad50\uac00 \uadf8\ub9cc\ud07c \uc88b\uc544\uc11c\uc5d0\uc694.<\/p>\n

\ucc9c\u00a0 <\/span><\/strong>\uc800\ub3c4 \uc774\uacf3 \uc878\uc5c5\uc0dd\uc785\ub2c8\ub2e4. \ub180\ub78d\uc8e0?<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc815\ub9d0\uc774\uc138\uc694<\/strong>? \uc774\uacf3 \ud300\uc6d0 \ub124 \uba85 \uc911 \uc138 \uba85\uc774 \ubaa8\uad50\uc5d0\uc11c \uc77c\ud558\uace0 \uacc4\uc2e0 \uac70\ub124\uc694.<\/strong><\/p>\n

\uc608<\/span><\/strong>\u00a0 \ub9de\uc544\uc694. \uc774 \ud559\uad50\uc5d0\ub294 \ubb54\uac00 \ud2b9\ubcc4\ud55c \uac8c \uc788\uac70\ub4e0\uc694. \uc800\ud76c \ubaa8\ub450 \ubaa8\uad50\uc5d0 \ub300\ud55c \uc560\ucc29\uc774 \uac15\ud558\ub2e4 \ubcf4\ub2c8 \ud559\uad50\uc5d0 \uae30\uc5ec\ud560 \ub9cc\ud55c \ubb54\uac00\ub97c \ud558\uace0 \uc2f6\uc740 \ub3d9\uae30\uac00 \ucda9\ub9cc\ud558\ub2f5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\ub9c8\ucf54\ud1a0<\/strong> \uc800\uc7a5\ub300\ud559\uad50\uac00 \uadf8\ub807\uac8c \ud2b9\ubcc4\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694<\/strong>?<\/strong><\/p>\n

\ud5c8<\/span><\/strong>\u00a0 \uc74c\u2026 \uc5b4\uca4c\uba74 \uc81c\uac00 \uc77c\ub2e8 \ud56d\uc800\uc6b0 \ucd9c\uc2e0\uc774\uc5b4\uc11c\uc77c\uc9c0\ub3c4 \ubab0\ub77c\uc694. \uc5ec\uae30\ub294 \uc6cc\ub099 \ub204\uad6c\ub098 \uac00\uace0 \uc2f6\uc5b4\ud558\ub294 \uafc8\uc758 \ud559\uad50\ub2e4 \ubcf4\ub2c8\uae4c \uc5ec\uae30\uc11c \uc77c\ud558\ub294 \uac83\ubd80\ud130\uac00 \uc81c\uac8c\ub294 \uc790\ub791\uac70\ub9ac\uc8e0. \uc5ec\uae30\uc11c \uad50\uc9c1\uc6d0\uc73c\ub85c \uc77c\ud558\uac8c \ub410\ub2e4\uace0 \ubd80\ubaa8\ub2d8\uaed8 \ub9d0\uc500\ub4dc\ub838\ub294\ub370 \ubd80\ubaa8\ub2d8\ub3c4 \uc88b\uc544\ud558\uc168\ub2f5\ub2c8\ub2e4.<\/p>\n

\uc608<\/span><\/strong>\u00a0 \uc800\ub3c4 \uac19\uc740 \uc0dd\uac01\uc774\uc5d0\uc694. \uc800\ub3c4 \uc800\uc7a5\uc131 \ucd9c\uc2e0\uc774\uac70\ub4e0\uc694. \uadfc\ub370 \uadf8\uac8c \uc804\ubd80\uac00 \uc544\ub2c8\ub78d\ub2c8\ub2e4. \uc544\uc2dc\ub2e4\uc2dc\ud53c \uc800\uc7a5\ub300\ud559\uad50\ub294 \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc624\ub798\ub418\uace0 \uc804\ud1b5\ub3c4 \uae34 \ub300\ud559\uc5d0 \uc18d\ud558\uc9c0\ub9cc \uad49\uc7a5\ud788 \uc80a\uace0 \ud65c\ubc1c\ud558\uace0 \ud601\uc2e0\uc801\uc778 \ubb38\ud654\uac00 \uc788\uc5b4\uc694. \uc5ec\uae30\uc11c 15\ub144\uc744 \uacf5\ubd80\ud588\ub294\ub370, \uc5ec\uae30\uc11c \uadf8 \ub3d9\uc548 \ubc1b\uc740 \ud61c\ud0dd\uc5d0 \uad49\uc7a5\ud788 \uac10\uc0ac\ud558\uba74\uc11c \uc9c0\ub0b4\uace0 \uc788\uc5b4\uc694.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc5b4\ub5a4 \ud61c\ud0dd\uc774 \uc788\uc5c8\ub098\uc694<\/strong>?<\/strong><\/p>\n

\uc608<\/span><\/strong>\u00a0 \uc815\ub9d0 \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc774 \ub9ce\uc558\uc5b4\uc694. \uc77c\ub2e8 \ub3c5\uc77c\uc5d0\uc11c \uad50\ud658\ud559\uc0dd \uc0dd\ud65c\uc744 \ud55c \uc801\uc774 \uc788\uc5b4\uc694. \uc5ec\ub7ec \uc5b8\uc5b4\ub85c \uc9c4\ud589\ub418\ub294 \uad6d\uc81c \ud559\uc220\ub300\ud68c\ub098 \uc6cc\ud06c\uc0f5 \uac19\uc740 \ud589\uc0ac\uc5d0 \ucc38\uc5ec\ud560 \uae30\ud68c\ub3c4 \ub9ce\uc558\uace0\uc694.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc774\uacf3 \ucea0\ud37c\uc2a4\uc5d0\uc11c \ubc1b\uc740 \uc778\uc0c1\ub3c4 \uadf8\ub807\uace0<\/strong>, \uc5ec\ub7ec\ubd84\uacfc\uc758 \ub300\ud654\ub3c4 \uadf8\ub807\uace0, \uc774\uacf3 \uc800\uc7a5\ub300\ud559\uad50\uc758 \ubb38\ud654\uac00 \uad49\uc7a5\ud788 \uac1c\ubc29\uc801\uc774\ub77c\ub294 \uc0dd\uac01\uc774 \ub4dc\ub294\uac78\uc694?<\/strong><\/p>\n

\uc544\uc774\u00a0 <\/span><\/strong>\ub9de\uc544\uc694. \uc800\uc7a5\ub300\ud559\uad50\ub294 \uad49\uc7a5\ud788 \uac1c\ubc29\uc801\uc778 \uacf3\uc774\uc5d0\uc694. \uc544\ub9c8\ub3c4 \uc800\uc7a5\uc131 \ud2b9\uc720\uc758 \uae30\uc5c5\uac00 \uc815\uc2e0\uc5d0\uc11c \ub098\uc624\ub294 \ubb38\ud654\uac00 \uc544\ub2d0\uae4c \uc2f6\uc5b4\uc694. \ud611\ub825\uc744 \uc88b\uc544\ud558\ub294 \ucc9c\uc131\uc774 \uc788\ub294 \uac70\uc8e0. \uc0ac\uc5c5\uc5d0\uc11c \uc131\uacf5\ud558\uace0 \uc2f6\uc73c\uba74 \ud611\ub825\ud560 \uc904 \uc54c\uc544\uc57c \ub418\uc796\uc544\uc694.<\/p>\n

\ucc9c\u00a0<\/span><\/strong> \uc0c1\ud558\uc774\uc2dd\uc758 \ud65c\uae30\ucc2c \ub3d9\ubd80 \ud574\uc548 \ubb38\ud654\uac00 \uc5ec\uae30\uc5d0\ub3c4 \uc788\uc5b4\uc694. \uc774\uacf3 \uc800\uc7a5\uc131\uc740 \ubd80\uc720\ud558\uace0 \uc0b4\uae30 \uc88b\uc740 \ub3d9\ub124\uc778 \ub370\ub2e4\uac00 \ub0a0\uc528\ub3c4 \uc88b\ub2f5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc624\ub298\uc740 \uc544\uc27d\uac8c\ub3c4 \ub0a0\uc528\uac00 \ud750\ub9ac\ub124\uc694(\ubbf8\uc18c).<\/p>\n

– \ub9c8\ucf54\ud1a0 \uadf8\ub798\ub3c4 \ucea0\ud37c\uc2a4 \uacbd\uce58\ub294 \ucc38 \uc88b\ub358\ub370\uc694(\ubbf8\uc18c).<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

\uc608\uc789(YE Ying)
\n<\/strong>\ub9e4\ub2c8\uc800
\n\ub2f4\ub2f9 \uc5c5\ubb34: \uc5b8\ub860 PR
\n\uc800\uc7a5\ub300\ud559\uad50\uc5d0\uc11c \ud559\u00b7\uc11d\uc0ac\ub97c \ubaa8\ub450 \ub9c8\uce5c \ub4a4 \ubaa8\uad50\uc758 \ud574\uc678\ud64d\ubcf4\uacfc\uc5d0 2000\ub144 \ucc98\uc74c \uc785\uc0ac\ud588\ub2e4. \ub2f9\uc2dc \uccab \uc9c1\ucc45\uc740 \ud504\ub85c\uadf8\ub7a8 \ucf54\ub514\ub124\uc774\ud130\ub85c\uc11c \uc720\ub7fd \ubc0f \uc544\uc2dc\uc544\uad8c \ub300\ud559\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed \ubc0f \uad50\ud658\ud559\uc0dd \ud504\ub85c\uadf8\ub7a8\uc744 \uad00\ub9ac\ud558\ub294 \uc77c\uc774\uc5c8\ub2e4. 2017\ub144 \ud574\uc678\ud64d\ubcf4\ud300\uc5d0 \ub4e4\uc5b4\uc628 \ub4a4\uc5d0\ub294 \uc5b8\ub860 PR \ubc0f \uc800\uc7a5\ub300\ud559\uad50\uc5d0 \ub300\ud55c \uc0c8 \uc18c\uc2dd \ud64d\ubcf4\ub97c \ub9e1\uace0 \uc788\ub2e4.<\/fieldset>\n

<\/h3>\n

\uc2e0\uaddc \uae00\ub85c\ubc8c \ud648\ud398\uc774\uc9c0\uc5d0 \ub2f4\uae34 \ucca0\ud559<\/span><\/h3>\n

\"\"<\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc800\uc7a5\ub300\ud559\uad50\uc758 \uc0c8 \uae00\ub85c\ubc8c \ud648\ud398\uc774\uc9c0\uac00 \ucc38 \ub9d8\uc5d0 \ub4e4\uc5b4\uc694<\/strong>. \ub531 \ud544\uc694\ud55c \uc815\ubcf4\ub9cc \ub4e4\uc5b4\uac00 \uc788\uac8c\ub054 \ub0b4\uc6a9 \ud050\ub808\uc774\uc158\ub3c4 \uc798 \ub418\uc5b4 \uc788\uace0 \uad00\ub828 \uc815\ubcf4 \ucc3e\uae30\ub3c4 \uc27d\uace0\uc694.<\/strong><\/p>\n

\uc544\uc774\u00a0 <\/span><\/strong>\uac10\uc0ac\ud569\ub2c8\ub2e4. \uadf8\ub9cc\ud07c \ud574\uc678 \uc720\uc800\ub97c \ubc30\ub824\ud558\ub294 \uac70\uc8e0.<\/p>\n

\ucc9c\u00a0<\/span><\/strong> \ud648\ud398\uc774\uc9c0 \ud2b8\ub798\ud53d\uc774 6\uac1c\uc6d4 \ub9cc\uc5d0 17\ubc30\ub098 \uc99d\uac00\ud588\uace0 \ubc29\ubb38\uc790 98%\uac00 \uc911\uad6d \ubc16\uc5d0\uc11c \ub4e4\uc5b4\uc635\ub2c8\ub2e4.<\/p>\n

\uc544\uc774\u00a0<\/span><\/strong> \ud648\ud398\uc774\uc9c0\ub294 \ud559\uc0dd, \uc5b8\ub860, \uc7a0\uc7ac\uc801 \ud30c\ud2b8\ub108 \ubc0f \uacf5\ub3d9 \uc5f0\uad6c\uc790\ucc98\ub7fc \uc800\ud76c \ub300\ud559\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub294 \ucd9c\ubc1c\uc810 \uac19\uc740 \uacf3\uc785\ub2c8\ub2e4. \uc774 \ubd84\ub4e4\uacfc \ud611\uc5c5\ud558\ub294 \uac83\uc774 \uc5bc\ub9c8\ub098 \uc88b\uc740 \uae30\ud68c\uc778\ub370, \ub193\uce60 \uc218 \uc5c6\uc796\uc544\uc694? \uadf8\ub798\uc11c \uc54c\ub9de\uc740 \uc815\ubcf4\uc640 \uc5f0\ub77d\ucc98\ub97c \ucc3e\uae30 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \ub193\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc774 \ud648\ud398\uc774\uc9c0 \uac00 \ubcf4\ub2c8\uae4c \ud300 \uc815\ubcf4 \ucc3e\uae30\uac00 \uaf64 \uc27d\uac8c \ub418\uc5b4 \uc788\ub354\ub77c\uace0\uc694<\/strong>.<\/strong><\/p>\n

\uc544\uc774\u00a0<\/span><\/strong> \ubc29\ubb38\uc790\ub4e4\uc774 \uc800\ud76c \ucabd\uc5d0 \uc5f0\ub77d\uc744 \ucde8\ud55c\ub2e4\uace0 \ud574\uc11c \uc77c\uc774 \ub05d\ub098\uc9c0\ub3c4 \uc54a\uc544\uc694 \uadf8 \ub2e4\uc74c\uc5d0 \ubb34 \uc5b4\ub5a4 \uc77c\uc774 \uc77c\uc5b4\ub0a0 \uc218 \uc788\uaca0\ub294\uc9c0\uae4c\uc9c0\ub3c4 \uc0dd\uac01\ud574 \ubcf4\uace0 \uc788\uc5b4\uc694. \uadf8\ub798\uc11c \uac00\ub054 \ubbf8\uc2a4\ud130\ub9ac \uc1fc\ud551(mystery shopping)\uc744 \ud558\ub294\ub370\uc694, \uc774\uacf3 \ud559\uc0dd\uc778 \ucc99\ud558\uace0 \ud559\uad50\uc5d0 \uc5f0\ub77d\uc744 \ud574\uc11c \uadf8 \uacbd\ud5d8\uc744 \uac00\ub2a0\ud574 \ubcf4\ub294 \uac70\ub78d\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc815\ub9d0\uc778\uac00\uc694<\/strong>? \uc5b4\ub5bb\uac8c \ud558\ub098\uc694?<\/strong><\/p>\n

\uc544\uc774\u00a0<\/span><\/strong> \uaf64 \uc7ac\ubc0c\uc5b4\uc694. \ud55c\ubc88\uc740 \ubbf8\uad6d \ucd9c\uc2e0\uc758 \ubbf8\uad6d\uacc4 \uc911\uad6d \ud559\uc0dd\uc778 \ucc99\ud558\uace0 \uc800\ud76c \ud648\ud398\uc774\uc9c0\uc5d0 \uc2e4\ub9b0 44\uac1c \ub2e8\uacfc\ub300\ud559, \ud559\ubd80, \uadf8\ub9ac\uace0 \ud559\uacfc \uc774\uba54\uc77c \uc8fc\uc18c\ub85c \uba54\uc77c\uc744 \ucad9 \ubfcc\ub838\uc5b4\uc694. \uadf8\ub9ac\uace0 \ubb38\uc758 \uc0ac\ud56d\uc5d0 \uc5b4\ub5bb\uac8c \ub2f5\ubcc0\uc744 \ud558\ub294\uc9c0\ub97c \uccb4\ud06c\ud588\uc8e0.<\/p>\n

\ucc9c\u00a0<\/span><\/strong> \ubb38\uc758 \uc0ac\ud56d\uc5d0 \uc5bc\ub9c8\ub098 \ube68\ub9ac \uc798 \ub2f5\ubcc0\ud558\ub294\uc9c0\ub97c \uccb4\ud06c\ud558\uace0 \ud488\uc9c8 \ud3c9\uac00\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\uc774\u00a0<\/span> <\/strong>\uadf8\ub9ac\uace0 \ubaa8\ub4e0 \ud559\ubd80\uc758 \ucd5c\uace0 \uad00\ub9ac\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uad8c\uace0 \uc0ac\ud56d\uc744 \ubc1c\ud45c\ud574\uc694. \ud559\uad50 \ubd84\uc704\uae30\ub97c \uc1c4\uc2e0\ud558\uace0 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud488\uc9c8\uc758 \uc911\uc694\uc131\uc744 \uc9c4\uc9c0\ud558\uac8c \ubc1b\uc544\ub4e4\uc774\ub3c4\ub85d \ud558\ub294 \uac70\uc8e0.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \ub2e4\ub978 \ub300\ud559\uc5d0\uc11c\ub3c4 \uc774\ub807\uac8c \ud574\uc57c\uaca0\ub294\uac78\uc694<\/strong>!<\/strong><\/p>\n

\ucc9c\u00a0<\/span><\/strong> \uc0ac\uc2e4 \ubca4\uce58\ub9c8\ud0b9 \ucc28\uc6d0\uc5d0\uc11c \uc800\ud76c \uc0ac\ubb34\uc2e4\uc744 \ucc3e\uc544\uc628 \ub2e4\ub978 \uc911\uad6d \ub300\ud559\uc5d0\uc11c\ub3c4 \ube44\uc2b7\ud55c \ud574\uc678\ud64d\ubcf4\ud300\uc744 \ub9cc\ub4e4\uc5c8\uc5b4\uc694.<\/p>\n

\uc544\uc774\u00a0<\/span> <\/strong> \uc911\uad6d \ub300\ud559\uc740 \ub098\ub984\uc758 \uc5c5\ubb34 \ubc29\uc2dd\uc774 \uc788\uace0 \uad49\uc7a5\ud788 \uc18c\uc218\uc758 \uc0ac\ub78c\ub4e4\ud558\uace0\ub9cc \uc18c\ud1b5\ud588\ub358 \uc804\ud1b5\uc774 \uc788\uc5b4\uc694. \ud558\uc9c0\ub9cc \uc774\uc81c \uae00\ub85c\ubc8c \ud3c9\ud310\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\uc5d0 \ub300\ud574 \uc778\uc2dd\uc774 \ud655\uc0b0\ub3fc \uac00\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4. \ud300\ubcc4\ub85c PR \uc804\ubb38\uac00\ub97c \ub450\ub294 \uac8c \ucc38 \uc911\uc694\ud558\uc8e0.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\uc544\uc774\ub2c8(AI Ni)
\n<\/strong>\uc120\uc784\ub9e4\ub2c8\uc800
\n\ub2f4\ub2f9 \uc5c5\ubb34: \uc804\ub7b5 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ubc0f \uae00\ub85c\ubc8c \ud648\ud398\uc774\uc9c0 \uad00\ub9ac
\n\ubbf8\uad6d\uc5d0\uc11c 10\ub144\uac04 \uc5f0\uad6c\uc6d0 \uc0dd\ud65c\uc744 \ud558\ub2e4\uac00 \ub300\ud559 \ud589\uc815 \uc9c1\uc6d0\uc73c\ub85c \uc790\ub9ac\ub97c \uc62e\uacbc\ub2e4. \ud604\uc7ac\ub294 \uc790\uc2e0\uc758 \uae00\ub85c\ubc8c \uacbd\ud5d8\uc744 \ucd5c\ub300\ud55c \uc0b4\ub824 \uc800\uc7a5\ub300\ud559\uad50 \uae00\ub85c\ubc8c \ud648\ud398\uc774\uc9c0\uc758 \uc6f9\ub9c8\uc2a4\ud130\ub85c \uc7ac\uc9c1 \uc911\uc774\ub2e4.
\n<\/strong><\/fieldset>\n

<\/h3>\n

\ub274\uc2a4\uc640 SNS<\/span><\/h3>\n

\"\"<\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> SNS<\/strong>\uc5d0\uc11c \ud65c\ub3d9 \uc911\uc774\uc2dc\uc8e0<\/strong>? \uac01 \uacc4\uc815\uc758 \ubaa9\uc801\uc774 \ubb54\uac00\uc694?<\/strong><\/p>\n

\ud5c8<\/span><\/strong>\u00a0 \ud398\uc774\uc2a4\ubd81\uacfc \ud2b8\uc704\ud130\ub294 \ubd88\ud2b9\uc815 \ub2e4\uc218\ub97c \ub300\uc0c1\uc73c\ub85c \ud559\uad50 \uc18c\uc2dd\uc744 \uc804\ud558\ub294 \uac8c \ubaa9\ud45c\uc5d0\uc694. \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc740 \ud559\uc0dd\ub4e4\uacfc\uc758 \uc18c\ud1b5 \uc6a9\ub3c4, \uadf8\ub9ac\uace0 \ub9c1\ud06c\ub4dc\uc778\uc740 \uc800\ud76c \ucc44\uc6a9 \uc9c0\uc6d0\uc790 \ubaa8\uc9d1\uc6a9\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \ub9e4\uc77c\ub9e4\uc77c \ud3ec\uc2a4\ud305\ud560 \ub274\uc2a4\uac70\ub9ac \ucc3e\uae30\ub3c4 \ud798\ub4e4\uaca0\ub294\ub370\uc694<\/strong>?<\/strong><\/p>\n

\ud5c8<\/span><\/strong>\u00a0 \ub274\uc2a4\uac70\ub9ac\uac00 \ub420 \ub9cc\ud55c \uac83\uc740 \uc804\ubd80 \ub3d9\uc6d0\ud574\uc694. \uc0ac\uc2e4 \uc800\ud76c \ube44\uacb0\uc740 \ud559\uc0dd \ubbf8\ub514\uc5b4\ud300\uc785\ub2c8\ub2e4. \ud559\uc0dd 15\uba85 \uc815\ub3c4\uac00 \uc774 \ud300\uc5d0\uc11c \ucea0\ud37c\uc2a4 \uc800\ub110\ub9ac\uc2a4\ud2b8 \uc790\uaca9\uc73c\ub85c \uc77c\ud558\uba74\uc11c \ucea0\ud37c\uc2a4 \uc5ec\uae30\uc800\uae30\uc5d0\uc11c \uc0ac\uc9c4\uacfc \ub274\uc2a4\uac70\ub9ac\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc774 \uc790\ub9ac\uc5d0 \ud568\uaed8\ud55c \ub2e4\uc774\uc988\uc774 \ud559\uc0dd\uc774 \uadf8 \uc911 \ud55c \uba85\uc774\uc5d0\uc694.<\/p>\n

\ub2e4\uc774\uc988\uc774(\uc774\ud558 \u2018\ub2e4\uc774\u2019)\u00a0 <\/span><\/strong>\uac01 \ud559\uae30\uac00 \uc2dc\uc791\ub420 \ub54c \ucea0\ud37c\uc2a4\uc5d0\uc11c \uc9c4\ud589\ub420 \ubaa8\ub4e0 \ud589\uc0ac \ubaa9\ub85d\uc744 \ubf51\uc740 \ub4a4 \uc774\uac78 \uac00\uc9c0\uace0 \ucde8\uc7ac\ub97c \ud574\uc694. \uc800\ud76c \ud300\uc6d0 \uba87 \uba85\uc774 \ud589\uc0ac\uc5d0 \ucc38\uc5ec\ud574\uc11c \uc0ac\uc9c4\ub3c4 \ucc0d\uace0 \uae30\uc0ac\ub3c4 \uc368\uc11c \ud5c8\uc9c0\uc544\uc6d0 \uc120\uc0dd\ub2d8\ud55c\ud14c \uc81c\ucd9c\ud558\uc8e0.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \ucea0\ud37c\uc2a4\uc5d0\uc11c \ubb34\uc2a8 \ud589\uc0ac\uac00 \uc788\uc744\uc9c0 \uc5b4\ub5bb\uac8c \uc544\uc2dc\ub098\uc694<\/strong>?<\/strong><\/p>\n

\ub2e4\uc774\u00a0 <\/span><\/strong>\ucea0\ud37c\uc2a4 \uc5ec\uae30\uc800\uae30\uc11c \ubb34\uc2a8 \uc77c\uc774 \uc788\ub294\uc9c0\ub294 \uad50\uac15\uc0ac \uc120\uc0dd\ub2d8\ub4e4\ubcf4\ub2e4 \uc800\ud76c\uac00 \ub354 \uc798 \uc54c\uc544\uc694. \uc0c8\ub85c\uc6b4 \uac83, \ud765\ubbf8\ub85c\uc6b4 \uac83 \ucc3e\uc544\ub0b4\ub294 \ub808\uc774\ub354 \uac19\uc740 \uac8c \uc788\ub2ec\uae4c\uc694?<\/p>\n

 <\/p>\n

– <\/strong>\ub9c8\ucf54\ud1a0<\/strong> \ubbf8\ub514\uc5b4\ud300\uc5d0 \ub4e4\uc5b4\uac00\uac8c \ub41c \uc774\uc720\uac00 \uc788\uc73c\uc138\uc694<\/strong>?<\/strong><\/p>\n

\ub2e4\uc774\u00a0 <\/span><\/strong> \uc81c\uac00 \uad11\uace0 \uc804\uacf5\uc774\uac70\ub4e0\uc694? \uadf8\ub7ec\ub2e4 \ubcf4\ub2c8 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\ub3c4 \uad00\uc2ec\uc774 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \uc601\uc5b4 \uc2e4\ub825 \ub298\ub9ac\uae30\uc5d0\ub3c4 \uc88b\uc740 \uae30\ud68c\ub77c\uace0 \uc0dd\uac01\ud588\uace0\uc694.<\/p>\n

 <\/p>\n

– <\/strong>\ub9c8\ucf54\ud1a0<\/strong> \uc601\uc5b4 \uc798 \ud558\uc2dc\ub294\ub370\uc694<\/strong>, \uc678\uad6d\uc5d0\uc11c \uc0b4\uc558\ub098\uc694?<\/strong><\/p>\n

\ub2e4\uc774\u00a0 <\/span><\/strong> \uc544\ub1e8, \uc601\uc5b4\ub294 \uc5ec\uae30 \uc800\uc7a5\ub300\ud559\uad50\uc5d0\uc11c \ubc30\uc6e0\uc5b4\uc694. \uc5ec\uae30 \uc601\uc5b4 \uc218\uc5c5\uc774 \uad49\uc7a5\ud788 \uc88b\uc544\uc694. \ud30c\ud2b8\ub108\uc2ed \ub355\ubd84\uc5d0 \uad50\ud658\ud559\uc0dd\uc73c\ub85c \uc2dc\ub4dc\ub2c8\uc5d0 \ub2e4\ub140\uc62c \uae30\ud68c\ub3c4 \uc788\uc5c8\uc5b4\uc694.<\/p>\n

 <\/p>\n

– <\/strong>\ub9c8\ucf54\ud1a0<\/strong> \uc800\uc7a5\ub300\ud559\uad50 \uc878\uc5c5 \ub4a4 \uacc4\ud68d\uc740 \uc5b4\ub5bb\uac8c \ub418\uc138\uc694<\/strong>?<\/strong><\/p>\n

\ub2e4\uc774\u00a0 <\/span><\/strong>\uae00\ub85c\ubc8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc11d\u00b7\ubc15\uc0ac\ub97c \ud574 \ubcf4\ub824\uace0 \ud574\uc694. \ud765\ubbf8\ub85c\uc6b4 \uc8fc\uc81c \uac19\uc544\uc11c\uc694.<\/p>\n

\ucc9c\u00a0<\/span><\/strong> \uc774 \ud559\uc0dd \ub9d0 \uc798 \ud558\uc8e0?<\/p>\n

\ud5c8<\/span><\/strong>\u00a0 \uc800\ud76c \ud559\uc0dd\ub4e4 \ub2e4 \uc601\uc5b4\ub97c \uaf64 \ud558\ub294\ub370 \uc774 \uce5c\uad6c\uac00 \uc81c\uc77c \uc798 \ud574\uc694!<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uadf8\ub7ec\uac8c\uc694<\/strong>. \uc774 \uce5c\uad6c\uc57c\ub9d0\ub85c \uc800\uc7a5\ub300\ud559\uad50 \uad50\uc721 \ud488\uc9c8\uc758 \uc0b0 \uc99d\uc778\uc774 \uc544\ub2d0\uae4c \uc2f6\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ub2e4\uc774\uc988\uc774(DAI Zhiyi )
\n<\/strong>\ud559\uc0dd \ubbf8\ub514\uc5b4\ud300 \ud300\uc6d0
\n\uc800\uc7a5\ub300\ud559\uad50\uc758 \ud559\uc0dd \ubbf8\ub514\uc5b4\ud300(Student Media Team)\uc740 \ud559\uc0dd\ub4e4\uc758 \uc790\uc6d0\ubd09\uc0ac\ub85c \uc6b4\uc601\ub418\uba70 SNS\uc5d0 \uc2e4\ub9b4 \ucea0\ud37c\uc2a4 \ub274\uc2a4\ub97c \ud050\ub808\uc774\ud305\ud558\ub294 \uc5c5\ubb34\ub97c \ub9e1\uace0 \uc788\ub2e4. \uc774\uacf3\uc758 \ud300\uc6d0\uc778 \ub2e4\uc774\uc988\uc774\uc758 \ubaa9\ud45c\ub294 \ubbf8\ub514\uc5b4 PR \ubd84\uc57c \uacbd\ud5d8\uc744 \uc313\ub294 \uac83\uc774\ub2e4.
\n<\/strong><\/fieldset>\n

<\/h3>\n

\uc5f4\uc815\uc740 \uc5b4\ub514\uc5d0\uc11c \ub098\uc624\ub294\uac00<\/span><\/h3>\n

\"\"<\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc77c\uc5d0 \ub300\ud55c \uc5f4\uc815\uc740 \uc5b4\ub514\uc11c \ub098\uc624\ub098\uc694<\/strong>?<\/strong><\/p>\n

\uc544\uc774\u00a0<\/span> <\/strong>\ubb50\ub2c8\ubb50\ub2c8\ud574\ub3c4 \uc800\ud76c \ud648\ud398\uc774\uc9c0\uc8e0! \uc9c1\uc7a5\uc5d0\uc11c \ubb54\uac00 \uc790\ubd80\uc2ec \uac00\uc9c8 \ub9cc\ud55c \uac8c \uc788\uc73c\uba74 \ud53c\uace4\ud574\ub3c4, \uc2a4\ud2b8\ub808\uc2a4 \ubc1b\ub294 \uc77c\uc774 \uc788\uc5b4\ub3c4 \uc790\uc2e0\uac10\uc740 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\uc544\uc694. \uc800\ud76c\uac00 \uad6c\ucd95\ud55c \uae00\ub85c\ubc8c \ud648\ud398\uc774\uc9c0\uac00 \uc5bc\ub9c8\ub098 \uc790\ub791\uc2a4\ub7ec\uc6b4\uc9c0 \ubab0\ub77c\uc694. \ubcfc \ub54c\ub9c8\ub2e4 \ub0b4 \uc2a4\uc2a4\ub85c\uac00 \ub300\uacac\uc2a4\ub7fd\uace0 \ubfcc\ub4ef\ud574\uc694. \uc800 \uc2a4\uc2a4\ub85c \uc0dd\uac01\ud574\ub3c4 \ucc38 \uc798 \ub9cc\ub4e4\uc5c8\uc5b4\uc694(\ubbf8\uc18c).<\/p>\n

\uc608<\/span><\/strong>\u00a0 \uc804 \uc800\ud76c SNS \ucc44\ub110 \ud314\ub85c\uc6cc \uc22b\uc790 \ub298\uc5b4\ub098\ub294 \uac78 \ubcf4\ub294 \uac8c \uc790\ub791\uc2a4\ub7ec\uc6cc\uc694. \ud574\uc678 \uc5b8\ub860\uc5d0\uc11c \uc778\ud130\ubdf0 \uc694\uccad \ub4e4\uc5b4\uc62c \ub54c\ub3c4 \uc2e0\uc774 \ub098\uc8e0. \uc800\ud76c \uc77c\uc774 \uc8fc\ubaa9\uc744 \ubc1b\uace0 \uc788\ub2e4\ub294 \ub73b\uc774\ub2c8\uae4c\uc694.<\/p>\n

\ud5c8<\/span><\/strong>\u00a0 \uc800\ub294 \uc81c \ud559\uc0dd\ub4e4\uc774 \uc790\ub791\uc2a4\ub7fd\ub2f5\ub2c8\ub2e4. 2\ub144 \uc804\ub9cc \ud574\ub3c4 \uc800 \uc790\uc2e0\uc774 \ud559\uc0dd\uc774\uc5c8\ub294\ub370 \ud559\uc0dd\ub4e4\uacfc \uacf5\uac10\uc774 \ub420 \uc218\ubc16\uc5d0 \uc5c6\uc8e0. \ud559\uc0dd\ub4e4\ud55c\ud14c\uc11c \ub9e4\uc77c\ub9e4\uc77c \ub9cc\uc0ac\ub97c \ubc14\ub77c\ubcf4\ub294 \uc0c8\ub85c\uc6b4 \uad00\uc810\uc744 \ubc30\uc6b0\uace0 \uc788\ub2f5\ub2c8\ub2e4.<\/p>\n

\ucc9c\u00a0<\/span><\/strong> \uc800\uc7a5\ub300\ud559\uad50\uc5d0\uc11c \uc9c4\ud589 \uc911\uc778 \uc774\ub7f0\uc800\ub7f0 \ud765\ubbf8\uc9c4\uc9c4\ud55c \ud504\ub85c\uc81d\ud2b8 \ubaa8\ub450\uac00 \uc81c\uac8c\ub294 \uc5f4\uc2ec\ud788 \uc77c\ud560 \ub3d9\uae30\uac00 \ub418\uc9c0\ub9cc, \uc81c\uac8c \uc5f4\uc815\uc744 \ubd88\uc5b4 \ub123\ub294 \uac74 \uc544\ub9c8\ub3c4 \uc81c \ud300\uc6d0\ub4e4\uc774 \uc544\ub2d0\uae4c \uc2f6\uc5b4\uc694. \uc81c \ud300\uc6d0\ub4e4\ud558\uace0 \uc774\uc57c\uae30\ud560 \ub54c\uba74 \ud589\ubcf5\ud55c \uac74 \ubb3c\ub860\uc774\uace0 \u2018\uc774\ubd84\ub4e4\uacfc \uc77c\ud560 \uc218 \uc788\uc5b4\uc11c \ub09c \ucc38 \ucd95\ubcf5\ubc1b\uc558\uad6c\ub098\u2019 \ud558\ub294 \uc0dd\uac01\ub3c4 \ub4e0\ub2f5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uad49\uc7a5\ud558\uc2e0\uac78\uc694<\/strong>!<\/strong><\/p>\n

\ucc9c\u00a0<\/span><\/strong> \ub9e4\uc77c \uc0c8\ub85c\uc6b4 \uac78 \ud574\ub0b4\ub294 \uac8c \uc800\ud76c \uc9c1\uc5c5\uc774\uc5d0\uc694. \uc5f4\uc2ec\ud788 \uc77c\ud558\uace0 \ud568\uaed8 \ubc30\uc6b0\ub294 \uac70\uc8e0. \uc800\uc7a5\ub300\ud559\uad50 \ube0c\ub79c\ub4dc \uba85\uc131\uc774 \ub192\uc544\uc9c0\ub294 \uac78 \ubcf4\uace0 \uc788\uc73c\uba74 \uc800\ud76c \ubaa8\ub450 \uc2e0\ubc14\ub78c\uc774 \ub09c\ub2f5\ub2c8\ub2e4.<\/p>\n

\uc544\uc774\u00a0 <\/span><\/strong>\uad49\uc7a5\ud788 \ud765\ubbf8\ub86d\uace0 \ubcf4\ub78c\ucc2c \uc77c\uc774\uc5d0\uc694. \ud300\uc758 \uc77c\uc6d0\uc774 \ub418\uc5b4\uc11c \uc6d0\ub300\ud55c \uc77c\uc744 \ud574\ub0b4\uae30\ub3c4 \ud558\uace0, \uadf8 \uc77c\uc758 \uc784\ud329\ud2b8\ub3c4 \ubc14\ub85c \ubcf4\uc774\uac70\ub4e0\uc694.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ud5c8\uc9c0\uc544\uc6d0(HE Jiawen)
\n<\/strong>\ud589\uc815 \uc9c1\uc6d0
\n\ub2f4\ub2f9 \uc5c5\ubb34: \ub274\uc2a4 \ubc0f \ucee8\ud150\uce20 \uc81c\uc791, SNS, \ud559\uc0dd \ubbf8\ub514\uc5b4\ud300 \uad00\ub9ac
\n\uc800\uc7a5\ub300\ud559\uad50\uc5d0\uc11c \ud559\u00b7\uc11d\uc0ac\ub97c \ubaa8\ub450 \ub9c8\uce5c \ub4a4 \ubaa8\uad50\uc5d0\uc11c \uad6d\uc81c \ud30c\ud2b8\ub108\uc2ed \ub2f4\ub2f9 \ud504\ub85c\uadf8\ub7a8 \ucf54\ub514\ub124\uc774\ud130\ub85c \uadfc\ubb34\ud588\ub2e4. \uc774\ud6c4 \ud574\uc678\ud64d\ubcf4\ud300\uc73c\ub85c \uc790\ub9ac\ub97c \uc62e\uae34 \ub4a4\uc5d0\ub294 \ub274\uc2a4 \ucee8\ud150\uce20, SNS \ubc0f \uac04\ud589\ubb3c \uad00\ub9ac \uc5c5\ubb34\ub97c \ub9e1\uace0 \uc788\ub2e4.
\n<\/strong><\/fieldset>\n

<\/h3>\n

\uc775\uc219\ud55c \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098\uae30<\/span><\/h3>\n

\"\"<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc5ec\ub7ec\ubd84 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubd80\uc5ec\ud55c \uacfc\uc81c\uac00 \uc788\ub2e4\uba74 \ubb34\uc5c7\uc778\uac00\uc694<\/strong>?<\/strong><\/p>\n

\uc608<\/span><\/strong>\u00a0 \uc81c \uc2e4\ubb34\uc5d0\uc11c \ud480\uc5b4\uc57c \ud560 \uacfc\uc81c\ub294 \ud64d\ubcf4 \ucc44\ub110 \ud655\ub300\uc5d0\uc694. \uacfc\ud559 \uc800\ub110\ub9ac\uc998\uc740 \uad49\uc7a5\ud788 \uc5b4\ub824\uc6b4 \uc77c\uc774\ub77c \uc9e7\uc740 \uc2dc\uac04 \uc548\uc5d0 \uc784\ud329\ud2b8\ub97c \ub9cc\ub4e4\uae30\uac00 \uc5b4\ub824\uc6cc\uc694. \ubc30\uc6cc\uc57c \ud560 \uac83\ub3c4 \ub9ce\uace0\uc694.<\/p>\n

\ucc9c\u00a0<\/span><\/strong> \uc81c \ucd5c\ub300 \uacfc\uc81c\ub294 \uc800\ud76c \ud300\uc6d0\uc774 \uc544\ub2cc \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \u2018\uc6b0\ub9ac \ub300\ud559 \ud64d\ubcf4\uc5d0 \uc5ec\ub7ec\ubd84\ub9cc\ud07c \uc801\ud569\ud55c \uc0ac\ub78c\uc774 \uc5c6\uc2b5\ub2c8\ub2e4\u2019 \ud558\ub294 \uc810\uc744 \ud64d\ubcf4\ud558\ub294 \uac70\uc5d0\uc694. \uac01 \uad50\uc218\uc9c4, \ud559\uc0dd \ubc0f \uad50\uc9c1\uc6d0 \ubaa8\ub450\uac00 \uc800\uc7a5\ub300\ud559\uad50\uc758 \ud64d\ubcf4\ub300\uc0ac\uac00 \ub420 \uc218 \uc788\ub294 \uac81\ub2c8\ub2e4. \uc774 \uc810\uc744 \ubaa8\ub450\uac00 \uae68\ub2ec\uc544\uc11c \uc800\ud76c \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ub2e4\ub4e4 \ub3d9\ucc38\ud574 \uc8fc\uc168\uc73c\uba74 \ud558\ub294 \ubc14\ub78c\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

– \ub9c8\ucf54\ud1a0<\/strong> \uc774 \uc810\uc740 \uc5b4\ub290 \ub300\ud559\uc5d0\uc11c\ub098 \uc27d\uc9c0 \uc54a\uc740 \uacfc\uc81c\uc77c \uac83 \uac19\uc740\ub370 \ub9d0\uc774\uc8e0<\/strong>, \uc5b4\ub5a4 \ud574\uacb0\ucc45\uc774 \uc788\uc744\uae4c\uc694?<\/strong><\/p>\n

\ucc9c\u00a0<\/span> <\/strong>\uc800\ud76c \ud300\uc774 \ub300\ud559 \ub0b4\uc5d0\uc11c \ub354\uc6b1 \ub450\ub4dc\ub7ec\uc9c0\ub294 \uc874\uc7ac\uac00 \ub3fc\uc57c \ub3fc\uc694. \uadf8\ub9ac\uace0 \ub300\ud559 \uad6c\uc131\uc6d0\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \u2018\uc5ec\ub7ec\ubd84 \uc5f0\uad6c\ub97c \uc800\ud76c\uac00 \ud64d\ubcf4\ud574 \ub4dc\ub9bd\ub2c8\ub2e4, \uc800\ud76c\uac00 \ub3c4\uc640 \ub4dc\ub9b4\uac8c\uc694\u2019 \ud558\ub294 \uc810\uc744 \uc778\uc9c0\uc2dc\ucf1c\uc57c \ub418\uace0\uc694. \uc800\ud76c \uc77c\uc744 \uacc4\uc18d\ud558\uace0 \uacb0\uacfc\ubb3c\uc744 \ub0b4\ub294 \ud55c \uc800\ud76c \ub300\ud559\uc758 \ub2e4\ub978 \ubd84\ub4e4\ub3c4 \uae00\ub85c\ubc8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc758 \uc784\ud329\ud2b8\uac00 \ubb34\uc5c7\uc778\uc9c0\ub97c \uae68\ub2eb\uac8c \ub418\uc9c0 \uc54a\uc744\uae4c \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc544\uc774\u00a0 <\/span><\/strong>\ub9e4\uc77c\ub9e4\uc77c\uc774 \uacfc\uc81c\uc5d0\uc694. \uc800\ud76c \uac01\uc790 \uc798 \ud558\ub294 \uac8c \uc788\uae30\ub294 \ud558\uc9c0\ub9cc \ub354 \ub098\uc740 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ubb38\uac00\uac00 \ub418\ub824\uba74 \uc775\uc219\ud55c \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098\uc11c \uc2a4\uc2a4\ub85c\uc758 \ud55c\uacc4\ub97c \ub118\uc5b4\uc11c\uc57c \ub418\uac70\ub4e0\uc694. \uc800\ud76c \ubaa8\ub450 \uacc4\uc18d \ubc30\uc6cc \uac00\ub294 \uc911\uc774\ub78d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc815\uc790\ub300\ud559\uad50 \ud64d\ubcf4\ud300\uc6d0\ub4e4\uc740 \ud6cc\ub96d\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\ud130\uac00 \ub418\uae30 \uc704\ud55c \ube44\ubc95- \uadf8\ub8f9 \uc778\ud130\ubdf0<\/p>\n","protected":false},"author":4,"featured_media":20554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[624,626,627,632],"tags":[],"series":[],"class_list":["post-20473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-ko","category-internationalization-ko","category-article-ko","category-communication-ko"],"acf":[],"yoast_head":"\nPR\uc740 \uc0ac\ub791\uc5d0\uc11c \uc6b0\ub7ec\ub098\uc624\ub294 \uc77c\uc774\uc5d0\uc694 < ScienceTalks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sciencetalks.org\/ko\/zju_global-communications\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR\uc740 \uc0ac\ub791\uc5d0\uc11c \uc6b0\ub7ec\ub098\uc624\ub294 \uc77c\uc774\uc5d0\uc694 < ScienceTalks\" \/>\n<meta property=\"og:description\" content=\"\uc815\uc790\ub300\ud559\uad50 \ud64d\ubcf4\ud300\uc6d0\ub4e4\uc740 \ud6cc\ub96d\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\ud130\uac00 \ub418\uae30 \uc704\ud55c \ube44\ubc95- \uadf8\ub8f9 \uc778\ud130\ubdf0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sciencetalks.org\/ko\/zju_global-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"ScienceTalks\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T12:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sciencetalks.org\/wp-content\/uploads\/2022\/03\/Public-relations-is-an-act-of-love-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1599\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Editorial Desk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Desk\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sciencetalks.org\/ko\/zju_global-communications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sciencetalks.org\/ko\/zju_global-communications\/\"},\"author\":{\"name\":\"Editorial 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\uc6b0\ub7ec\ub098\uc624\ub294 \uc77c\uc774\uc5d0\uc694 < 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